| How We Do It |
| Written by Chris Merriam |
What is it like working with FreshInk you wonder?Well, think of us as an extension of your company. FreshInk seamlessly becomes your inhouse design department, ideation think tank, brand manager and occasional comic relief. We utilize a simple communication system called Basecamp that allows you as the client to interact with our design team from a project's inception to completion. See realtime progress and give feedback of your web site's development. Or, review the most recent version of the print ad you requested all from your Basecamp account. Even though our studio may be miles away from where you operate, we still provide you with the service of an in town firm. The patented FreshInk client-centric design process1. Evaluate and define your needs for the project. What needs to be created? An ad for a magazine? Okay, we do that. Will we need to setup a photoshoot? Do we need to write copy, too? Is the ad simply a web address that links to a captivating viral video that needs to be produced? This first step is the most crutial one as it will define the scope of the project. 2. Define a strategic plan of action. This will be our roadmap to success. We will devide out taskes to our team and assign milestones. 3. Simultanious design and review process. You become a part of the design process. Every new version of a logo, ad or design concept can be viewed as it is saved in basecamp. The design is not all about us; it's all about you. 4. Deliver the goods. This is the most rewarding step; seeing the product in action. Seeing the finished product for the first time can sometimes be more exciting than... well, you can add your own metaphore here. |



